Over the course of the past week, I have done some research in how to market a product towards a school.

There are some main principles that products marketed to schools need to have. They mainly need to be.

• Cost Effective
• Educational
• Quick

All the sites I looked at which explained how to sell towards the education sector all said these things. The product must be at an affordable price, due to the funding of schools. The product must have some kind of educational value, and it must be done quickly.

This website gives a list of essentially everything that you need to do in order to sell products in the education sector.

https://www.incensu.co.uk/news/view/effective-education-marketing

This website contains more information on the school format and what kinds of products the schools buy. It even talks about who has the money and who to talk to.

http://read.businessadvisersdirect.co.uk/2013/10/24/how-to-sell-to-schools/

We have used this information to tailor our products presentation towards the education sector.